• by Karlene Lukovitz  @KLmarketdaily, December 6, 2010

Kraft-owned Green & Black’s Organic Chocolate is showcasing its Fair Trade Certification credentials with a new “Global Ambassadors” program. 

Through a Facebook-hosted application process, the program will select and send 10 U.S. and U.K. residents to the Dominican Republic to assist the brand in helping the country’s cocoa farming community. Participants will spend 14 days in the D.R. next spring, learning about the community and helping to build a gravity-fed water system to ensure consistent access to fresh, potable water.  

The brand's full Maya Gold line was already Fair Trade Certified in the U.S. as well as U.K., and Green & Black’s has now completed the processes to achieve certification of 100% of the cocoa used for all of its products in these two major markets.