• by Karlene Lukovitz  @KLmarketdaily, December 7, 2010

Pinnacle Foods' 60-year-old Duncan Hines brand is using four commercial-quality, YouTube-posted videos to drive sales of its new Amazing Glazes line during the holidays.

The brand partnered with digital entertainment studio Filmaka to hire the directors for the videos, asking each to create his own interpretation of the "passion, creativity and fun" inspired by baking with the glazes. 

One video will be released on YouTube.com/AmazingGlazes each week during December, with promotions and links to the videos featured on the brand's main Web site (duncanhines.com) and its Facebook and Twitter presences.  

The first video, "Hip Hop Cupcakes," has generated more than 19,000 views in a little over a week.