Sonic Names Zenith Media Agency
Dec 22, 2010, 1:18 PM
Sonic Corp., franchisor of the Sonic drive-in restaurant chain, has tapped Zenith Media as its agency for all national and local media planning and buying, including both online and offline. Billings were not disclosed, but Sonic said Zenith was selected from a group of finalists that also included WPP's Maxus and Interpublic's Universal McCann. Joanne Davis Consulting handled the review.