News Brief

Kodak Partners With Burton Snowboards

Kodak announced a new marketing relationship that names Kodak the Consumer Digital Camera Partner of Burton Snowboards and the Burton Super Demo Tour.

The Rochester, N.Y.-based company is also introducing the Kodak Playsport Video Camera, Burton edition, which features an orange pixilated design resembling the Burton Custom 154 Snowboard, one of Burton's most popular products.

The Kodak Playsport Video Camera, Burton edition will be bundled with gear including a custom camera holster that fits around the arm or leg to capture the action, a Kodak remote control, a Kodak Lithium-Ion rechargeable digital camera battery and a Kodak SDHC Memory Card, 4 GB.

The product bundle will be available beginning in January at Burton. com and Kodak.com. Fans will have the opportunity to take the camera out for a test ride and also have a free souvenir picture taken in the Kodak Photo Zone. Consumers can visit http://www.kodak.com/go/burton for more information.--Tanya Irwin

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