Commentary
Top Telcom/Internet and Automotive Sites
- by Jack Loechner , Staff Writer @mp_research, November 14, 2002
Yahoo! in aggregate is almost 50% more popular than Hotmail or Microsoft in communications during the week ending November 3rd. And more women than men in the overall demographics. And, you guessed it, twice as many men as women are on the popular automotive sites.
| Top 10 Telecom/Internet Services Sites | ||
| Unique Audience (000) | Active Reach (%) | |
| MSN Hotmail | 12,944 | 15.95 |
| Yahoo! Mail | 12,308 | 15.17 |
| Microsoft Passport | 12,285 | 15.14 |
| Yahoo! Messenger | 5,219 | 6.43 |
| EarthLink | 3,467 | 4.27 |
| Yahoo! Address Book | 3,296 | 4.06 |
| Yahoo! Chat | 2,366 | 2.92 |
| Time Warner Cable | 1,853 | 2.28 |
| WildTangent | 1,782 | 2.2 |
| NetZero | 1,574 | 1.94 |
| Demographics for Telecom/Internet Services Category | ||
| Composition (%) | ||
| MALE | 48.0 | |
| FEMALE | 52.0 | |
| AGE | ||
| 2 - 11 | 3.3 | |
| 12 - 17 | 13.6 | |
| 18 - 24 | 8.6 | |
| 25 - 34 | 18.5 | |
| 35 - 49 | 31.6 | |
| 45+ | 34.8 | |
| 55+ | 15.2 | |
| 65+ | 5.1 | |
| Top 10 Automotive Sites | ||
| Unique Audience (000) | Active Reach (%) | |
| eBay Motors | 1,768 | 2.18 |
| Kelley Blue Book | 695 | 0.86 |
| AutoTrader.com | 561 | 0.69 |
| Ford Motor Company | 442 | 0.54 |
| MSN Autos | 403 | 0.5 |
| Autoweb.Com | 310 | 0.38 |
| Edmunds.com | 277 | 0.34 |
| Yahoo! Autos | 273 | 0.34 |
| jcwhitney.com | 230 | 0.28 |
| Cars.com | 209 | 0.26 |
| Demographics for Automotive Category | ||
| Composition (%) | ||
| MALE | 67.7 | |
| FEMALE | 32.3 | |
| AGE | ||
| 2 - 11 | 1.7 | |
| 12 - 17 | 9.9 | |
| 18 - 24 | 7.8 | |
| 25 - 34 | 17.9 | |
| 35 - 49 | 33.9 | |
| 45+ | 40.0 | |
| 55+ | 18.4 | |
| 65+ | 5.2 | |
Source: Nielsen//NetRatings
Audience Measurement Data
Week ending Nov. 3, 2002
US, Home
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.