Top Telcom/Internet and Automotive Sites
Yahoo! in aggregate is almost 50% more popular than Hotmail or Microsoft in communications during the week ending November 3rd. And more women than men in the overall demographics. And, you guessed it, twice as many men as women are on the popular automotive sites.
| Top 10 Telecom/Internet Services Sites | ||
| Unique Audience (000) | Active Reach (%) | |
| MSN Hotmail | 12,944 | 15.95 |
| Yahoo! Mail | 12,308 | 15.17 |
| Microsoft Passport | 12,285 | 15.14 |
| Yahoo! Messenger | 5,219 | 6.43 |
| EarthLink | 3,467 | 4.27 |
| Yahoo! Address Book | 3,296 | 4.06 |
| Yahoo! Chat | 2,366 | 2.92 |
| Time Warner Cable | 1,853 | 2.28 |
| WildTangent | 1,782 | 2.2 |
| NetZero | 1,574 | 1.94 |
| Demographics for Telecom/Internet Services Category | ||
| Composition (%) | ||
| MALE | 48.0 | |
| FEMALE | 52.0 | |
| AGE | ||
| 2 - 11 | 3.3 | |
| 12 - 17 | 13.6 | |
| 18 - 24 | 8.6 | |
| 25 - 34 | 18.5 | |
| 35 - 49 | 31.6 | |
| 45+ | 34.8 | |
| 55+ | 15.2 | |
| 65+ | 5.1 | |
| Top 10 Automotive Sites | ||
| Unique Audience (000) | Active Reach (%) | |
| eBay Motors | 1,768 | 2.18 |
| Kelley Blue Book | 695 | 0.86 |
| AutoTrader.com | 561 | 0.69 |
| Ford Motor Company | 442 | 0.54 |
| MSN Autos | 403 | 0.5 |
| Autoweb.Com | 310 | 0.38 |
| Edmunds.com | 277 | 0.34 |
| Yahoo! Autos | 273 | 0.34 |
| jcwhitney.com | 230 | 0.28 |
| Cars.com | 209 | 0.26 |
| Demographics for Automotive Category | ||
| Composition (%) | ||
| MALE | 67.7 | |
| FEMALE | 32.3 | |
| AGE | ||
| 2 - 11 | 1.7 | |
| 12 - 17 | 9.9 | |
| 18 - 24 | 7.8 | |
| 25 - 34 | 17.9 | |
| 35 - 49 | 33.9 | |
| 45+ | 40.0 | |
| 55+ | 18.4 | |
| 65+ | 5.2 | |
Source: Nielsen//NetRatings
Audience Measurement Data
Week ending Nov. 3, 2002
US, Home
JACK LOECHNER
Center for Media Research
Recent Research Brief Articles
-
Shopping Sight Unseen May 24, 6:15 a.m.
According to Shopzilla, from a monthly e-commerce research initiative to track key shopping trends, 29% of ...
-
Black And White And Read All Over May 23, 6:15 a.m.
The vast majority of U.S. adults read newspaper media content across a range of technology platforms, ...
-
Innovate Or Die May 22, 6:15 a.m.
Innovation is not working out the way many companies expected. Rather than offering “the next big thing,” innovations ...
-
One For The Money, Two For The... May 21, 6:15 a.m.
According to a new survey by PunchTab, 81% of moms will engage more with a brand ...
-
SMBs Bullish(er) For 2013 May 20, 6:15 a.m.
According to the recent Business Confidence Survey by Insperity, small business owners are showing a willingness ...
-
Optimize Format For Effective Multi-Media Viewing May 17, 6:15 a.m.
According to a new report from Brand Perfect, considering global publishing for a digital generation, sales ...
-
High Entertainment Spenders Account For 70% Of Home Entertainment May 16, 6:15 a.m.
According to Nielsen’s U.S. Entertainment Consumer Report, consumers in households earning an average annual income of ...
-
Travel Pumps The U.S. Economy May 15, 6:15 a.m.
According to a recent report from Roger Dow, President of the U.S. Travel Association, on how ...
-
Smartphones and Tablets, Though Mobile, Require Separate Ad Approach May 14, 6:15 a.m.
According to an industry analysis by Adobe Digital Index, mobile devices have changed the way consumers ...
-
U.S. Still Largest Digital Out-of-Home Market; China Chases May 13, 6:14 a.m.
According to a new report from PQ Media, the Global Digital Out-of-Home Media Forecast 2013-17, global ...
Be the first to comment on "Top Telcom/Internet and Automotive Sites"
Leave a Comment