Out to Launch

1

Seattle's Best Coffee intends to be "Anywhere Great Coffee is Needed." Don't expect additional services from the brand's one-track-minded baristas. Three TV spots place SB baristas in unusual positions. Yoga class takes a strange turn when a SB barista appears underneath a woman's yoga mat as she's embarking on cat pose. He's offering her coffee while she is on all fours, on top of him. As kooky as this sounds, it's my favorite ad. She takes a swig of iced coffee and the barista hides under her mat, but not before saying, "Namaste." See it here. A woman stuck in a tree following a hang-gliding mishap thinks help is on the way, except a wandering barista simply throws her a cup of coffee (hot, to boot) and keeps on walking. "You know what goes good with coffee: ladders," says the stranded woman. Watch it here. In the final ad, a park ranger takes on an angry porcupine with the help of a barista hiding inside a bush. See it here. Print and outdoor ads, seen here and here, are much less quirky, showcasing piles of empty coffee mugs. Creature created the campaign.

2Wieden+Kennedy Tokyo created a TV and digital campaign for Nike Japan that makes participating in a relay race possible for runners of all levels. RUN Fwd: is inspired by "Hakone Ekiden," a marathon relay in Japan, where 20 universities have 10 elite runners race for two days from Tokyo to Hakone and back. And I thought the idea of running a Ragnar Relay sounded hard... The campaign encourages runners to use Nike+ to run at least 3 km before passing the baton via email to create a virtual Global Ekiden team. The TV spot begins with the isolated sound of a runner's heavy breathing and the sight of beautiful country and city scenery. UK footballer Wayne Rooney's name appears onscreen as the first virtual runner. He passes the baton to actress Misako Yasuda, and so on. Each runner covers as many miles as they can. I love the scene of an unseen runner hauling it uphill -- it's not easy, but the surrounding view is worth it. Watch it here.

3Also keeping in shape is Mr. Peanut, who's participating in a "Tree-athlon," a swimming, biking and running event he wins every year. His secret? Great shoes and eating Planters NUTrition for fuel. "Your shell is your temple," says Mr. Peanut, while he's hoisting his first-place trophy. Watch the ad here, created by Being NY.

4This campaign is provocative but it can save lives. What's more important? Self chec, a nonprofit organization dedicated to early detection of cancer, launched "Felt by Millions" Dec. 20. This great campaign encourages people to save lives by checking themselves for breast or testicular cancers. Four print ads feature males and females performing self-examinations. Women are shown with their shirts opened, checking for lumps. Men are shown with their hands in their pants, checking for masses. Copy reads, "Love yourself first. Save lives. Start with yourself." See the ads here, here, here and here, created by Arnold Worldwide.

5Huggies launched "Soirée," an adorable TV ad promoting its Little Movers diapers. Babies will move, and move quickly. Be prepared for a chase. Time stands still in the ad, once a little one has his diaper changed. Spaghetti spills, a fish tank loses water, cake flies and drinks fall, until Dad, exhausted and covered in frosting, catches his active baby. The kid's happy as a clam. See the ad here, created by JWT, New York, directed by Fredrik Bond, produced by MJZ and visual effects handled by MassMarket, New York.

6LEGO launched "The Brick Thief," a short film that inspires creativity. One brick, two bricks, three bricks, four...What can you do with these few on the floor? Promoting LEGO CL!CK, the film begins with a man short on LEGOs. He dips his hand into a group of doors at his fingertips. Each leads to a set of LEGOs to "borrow" from. One door leads to a backyard, where a small dog growls at the invasive hand; another door leads to a turkey cooking in an oven, resulting in a hot hand and no LEGOs. His creations morph into a boombox, causing the man to dance around and high-five the protruding hands looking for their missing bricks. The spot ends with a LEGO version of the brick thief created by a young boy. "It only takes a few bricks to make something CL!CK" closes the video, seen here, and created by Pereira & O'Dell.

7NHL star Alex Ovechkin is the IT man for campaigns promoting the NHL and Reebok skates. This time around, Ovechkin is doing some nighttime filing at ESPN headquarters in "Spy." Or is he? In the latest ad for ESPN's long running "This is SportsCenter" campaign, Steve Levy finds Ovechkin filing papers in the dark. Levy says, "What are you, a Russian spy or something?" Ovechkin awkwardly laughs as teammate Semyon Varlamov opens the ceiling and whisks him off, ala "Mission Impossible." Close call. Watch the ad here, created by Wieden+Kennedy New York.

8Not surprisingly, Ovechkin has a cameo in a TV ad promoting VERSUS' coverage of the NHL all-star weekend, including the NHL draft and all-star game. In "Heroes," Ovechkin skates past a tractor-trailer on an icy road, Sidney Crosby is outfitted with high-tech hockey gear and Jonathan Toews skates down a skyscraper, putting a new definition on extreme sports. See the ad here, created in-house.

 

9Random iPad App pf the week: Dofl Ball is a game for iPad that's similar to air hockey, with players flinging a ball back and forth, trying to get it past their opponent. But what if your friends aren't around, but Rocky the dog is nearby? You're in luck; Dofl Ball has pet mode. Play on, player. Firstborn created the app, available for free in the App Store.
Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • NEW! Air Wick's Scent Decorator Lets Users Match Mood With Scent

    Match your room scent with your mood by visiting Air Wick's Scent Decorator website. Users scroll through a series of photos, ranging from pictures of family and flowers to nature settings and food. Once three pictures are selected, Air Wick determines your mood and lists the ideal Air Wick scents ...
  • NEW! Benjamin Moore Throws Food On Wall To Prove Paint's Durability

    A video for Benjamin Moore takes playing with your food to another level, and those involved were paid to make this fantastic mess. What fun. The 30-second video shows a group of researchers, dressed completely in white, filling oversized squirt guns with colorful foods and crayons. The squirt guns were ...
  • NEW! Miller Lite Anthem Wants You To Be You

    Miller Lite launched a 60-second brand spot called "Wonderful World" that encourages Miller Lite drinkers to be themselves. Whether you are bowling, celebrating after a baseball game or relaxing on the couch, any time is Miller time, as long as you are being yourself. There's a voiceover that tries to ...
  • Expedia Urges Travelers To Visit New Places... Alone

    Expedia launched an ad campaign encouraging travelers to step out of their comfort zone and travel to a destination they have never been before. Scrap the excuses of not having enough money or not wanting to travel alone, and Expedia will save you 20% off a trip if you book ...
  • NEW! Canadian Film Fest Campaign Pays Tribute To Overused Movie Cliches

    My favorite action movie cliche is definitely the group fight scene when the villains fight the hero one at a time rather than all at once. Additional cliches are highlighted in a two-minute cinema ad for the 2015 Canadian Film Fest. The video takes place inside the fictitious "Academy of ...
  • NEW! How Far Would You Go To Show A Client Some Love?

    You have to love this Happy 2015 video for Geometry Global Paris. The big bosses interview agency employees about their relationship with clients and the fact that France is renowned for the French kiss. Upper management combines the two, asking employees how they would feel about French-kissing a client. The ...
  • NEW! Peak Performance Opens Digital Pop-Up Shops In Remote Locations During The Magic Hour

    This campaign gives me more motivation to wake up early and go for a run. Too bad my local beach won't be one of the remote locations with a digital pop-up store. Peak Performance launched a creative campaign revolving around the Magic Hour -- just before sunrise and again before ...
  • NEW! Canadians Can Add Their Face To Samuel de Champlain's To Promote TV Series

    Samuel de Champlain was an important figure in Canadian history. He is considered the first modern cartographer of Canada and an expert mariner who crossed the Atlantic 27 times. Interestingly enough, no one knows what he looked like. A pointy-moustachioed portrait of Champlain is merely an artist's rendering. To promote ...
  • NEW! A Gun Store With History Opens In New York City

    States United to Prevent Gun Violence launched a 3:30 video that shows what happens when a gun store opens in the middle of New York City. Not your typical place to find a gun store -- and hidden cameras captured reactions of first-time gun buyers looking to purchase weapons for ...
  • Bathing Your Baby In Johnson's Gives Her #SoMuchMore

    Johnson's launched an adorable ad campaign starring a baby getting a bath. #SoMuchMore explains that the cute baby is getting more from the bath than just clean: studies show that multi-sensorial experiences aid in a baby's development. The global campaign aims to enhance rituals, including bath time, to stimulate baby's ...
>> Out to Launch Archives