Facebook is nipping at the heels of Yahoo for the No. 2 slot behind Google as the Web's top property, according to the latest figures from Web measurment service Compete. Facebook's traffic was down
slightly in November from the prior month to $132.6 million. But that total was less than 2 million behind Yahoo's 134.5 million, down 1.5% from October. Google's audience was essentially flat in
November at 145.6 million.
Among sites that continue to lose ground: Myspace, which just cut half its staff, saw traffic fall 10.6%, Craigslist (5%) and Mapquest.com (13.7%). Not surprisingly,
retail sites got a bounce in November led by price comparison site Shoplocal.com, up 90%, Toysrus.com (75.5%) and Bestbuy.com (up 73%). Amazon's traffic increased 15% with the kickoff of the holiday
shopping season. Read more here.