Shoppers More Information-Savvy Than Store Associates
Chain Store Age, Tuesday, January 18, 2011 11:45 AM
Over half of retail associates said online shopping tools made shoppers better informed than the people at stores hired to inform them, according to a survey by Motorola Solutions. The survey found that retailers can't keep up with technology that will keep them a step ahead of tech-savvy consumers. And it's hurting their bottom line. The survey said 28% of store visits involved an average of $132 unspent because of deal seeking, out-of-stock products, limited store associate assistance and long check outs.
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