Not one video size for Coke

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"We don't have one approach for video," she says, then showed off a number of Coke bottles and cans. Now Coke uses a array of video platforms/formats -- video syndication, product placement, user-generated videos, and live streaming.

"We know the consumption of online video is moving at a rapid rate," she says. "It's not about selling a product; it's selling an experience."

Loos then went on to show out its very popular YouTube viral video -- The Coca-Cola Happiness Machine - where people can be seen getting free Cokes, pizza, and other food, all through a vending machine.

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0 comments on "Not one video size for Coke".

1. timo platt
   

   commented on: January 19, 2011 at 7:59 p.m.
   Love the diversity Peggy shows, with a separate video for the different Coke brands, but all wrapped around The Coca-Cola Happiness Machine. Time for her to leverage that Machine to power up all her brands, and videos, to cater to the new standards for mobile social: to cater to the user's active lifestyle, limited attention span, demand for privacy, and desire to control the experience. The new normal for mobile social in 2011 will be the re-emergence of mobile messaging, this time with rich content. Coca-Cola should engage targeted audiences with customized messaging delivered directly to their mobile phones, with follow-ups in group and 1:1 chats. No check-ins, no triple click-throughs, no distractions. Only with new mobile marketing engines like Social Messaging(TM). Only from PoKos!

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