Not one video size for Coke
"We don't have one approach for video," she says, then showed off a number of Coke bottles and cans. Now Coke uses a array of video platforms/formats -- video syndication, product placement, user-generated videos, and live streaming.
"We know the consumption of online video is moving at a rapid rate," she says. "It's not about selling a product; it's selling an experience."
Loos then went on to show out its very popular YouTube viral video -- The Coca-Cola Happiness Machine - where people can be seen getting free Cokes, pizza, and other food, all through a vending machine.