Comcast-NBC: Good for digital video sellers
To get approval from -- the Federal Communications Commission and the Department of Justice -- Comcast had to relinquish its management input and board of directors seats at Hulu. All that means opportunity.
"The NBC-Comcast deal will help [move the industry]," says Matt Wasserlauf, executive vp of video platform and services at Specific Media. Given the Comcast will have to sell its content to all comers, Wasserlauf says, "it will create inventory [to sell]."
WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost.
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