M-commerce is also high on retailers' radar, with 69% of the execs surveyed saying mobile is an important strategic initiative, up from 28% a year ago. Cost cutting is still important, but it's less of a focus. This year, 58% report that cost reduction and cost containment programs will remain a strategic initiative in their company, down from 81%. Overseas expansion is also inching up on retailers' agenda: 25% say they plan to expand overseas, up from 21% a year ago.