Who Reads Books Often?

  • by January 25, 2011
Top 10 DMAs in which reside adults who read 2 or more times per week:

1 Minneapolis-St. Paul, MN

2 Salt Lake City, UT

3 Tucson (Sierra Vista), AZ

4 Las Vegas, NV

5 Portland, OR

6 Seattle-Tacoma,WA

7 Colorado Springs-Pueblo, CO

8 Spokane, WA

9 Denver, CO

10 Washington, DC (Hagerstown, MD)

Source: GfK MRI's Market-by-Market study, www.gfkmri.com

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