• by Gavin O'Malley  @mp_gavin, January 25, 2011

Due to its expansion of digital and customer relationship management services for national marketers, Meredith on Tuesday said Integrated Marketing revenue grew 14% during its more recent fiscal quarter. What's more, "Given current program expansion commitments, along with a robust pipeline of RFPs for new business, we expect revenue growth at Meredith Integrated Marketing to continue in early calendar 2011," Meredith Chairman and CEO Stephen Lacy said Tuesday.

Within the National Media Group, the women's content publisher said ad revenue grew 5% to $123 million during its fiscal second quarter -- including more than 30% growth in online revenues across Meredith's national Web sites. That was helped by an increase in monthly unique visitors across Meredith's National Media Web sites to nearly 20 million, which accounted for about 300 million page-views.

Meredith completed its acquisition of Real Girls Media, which it said would add more than 4 million monthly unique visitors to the Meredith Women's Network in this current quarter.

On the print side, Meredith credited higher net advertising revenue per magazine page.

Also of note, Meredith said it has so far sold 10,000 downloads of the Better Homes and Gardens' Celebrate the Holidays iPad app for $3.99.

Overall, Meredith said revenues increased 9% to $367 million, while advertising was up 14% to $214 million. For the last six months, revenue climbed 6% to $711 million while advertising revenue increased 11% to $420 million.

Meredith Corp. has pursued various strategies to bolster its digital assets.

This summer, it bought out mobile marketing firm The Hyperfactory, which now supports Meredith Integrated Marketing -- the company's business-to-business unit that provides corporations and brands with custom services.

As video presents ever-greater ad opportunities online, Meredith also recently launched its own female-focused video network. The network includes video from Meredith brands Parents, Family Circle, More and Fitness, among other properties. The Meredith Video Network is operated by Meredith Video Studios -- the company's branded entertainment division. Its existing portfolio of content includes "Better," a 60-minute daily lifestyle show currently airing in more than 80 markets, along with broadband channels, including BetterTV.com, Parents.com and MyFirstBaby.com.