News Brief
VW Will Tease Beetle, Tout Passat in Super Bowl
Jan 26, 2011, 10:55 AM
Volkswagen of America has two 30-second ads slated for next week's Super Bowl game. The ads will air during the second and fourth quarters. It's the second year in a row that VW will have advertised in the game after nine years' absence. Sibling brand Audi will also be advertising during the game.
The ads will showcase the 2012 Passat and the next-generation Beetle. The latter spot, via Deutsch's Los Angeles office, doesn't actually show the Beetle, though it does show a beetle scurrying through undergrowth like a car, against the general traffic of other bugs, centipedes, and various insects. The ad -- set to "Black Betty" a song from '70s-era two-hit-wonder Ram Jam -- teases the new car's profile.
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