The NFL collective bargaining agreement is set to expire on March 4, and as both owners and players remain entrenched, a lockout now seems all but inevitable, reports
Mediaweek. In a worst-case
scenario, the entire 2011-12 campaign wouldn't happen, resulting in hundreds of millions of lost ad revenue and sending media buyers scrambling for replacements. Indeed, the NFL plays such a critical
role in the TV market that even the loss of a handful of games could be catastrophic to the spring upfront.
With both sides making more money in ONE GAME than most of us will make in TEN YEARS, IMHO Both Sides can ROT IN THEIR CORPORATE GREED!