A new campaign on Yahoo for Diet Dr Pepper, "Hunt for the Unbelievable," centers on a deliveryman who is a member of a support group called "I Exist!" The group is peopled by characters like the
Easter Bunny, a leprechaun, an alien, and Santa Claus. The delivery guy is there because he wants to believe there's such a thing as a satisfying diet drink. The effort is by Deutsch, L.A.
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