ANA, Partners With Canoe: Create Consumer Panel

In his opening remarks at the ANA TV and Everything Video Forum, ANA Chief Bob Liodice just announced that the ANA is partnering with Canoe Ventures to launch a consumer panel of interactive TV households.

"Today, I am desighted to announce that a select group of ANA members have signed up to participate in the first year of this innovative project," Liodice disclosed. "These are Fidelity Investments, GlaxoSmithKline, Honda, Kimberly Clark and State Farm."

Tags: television, tv
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