Best Buy 'Dialing Down On Digital,' Up 50% On TV

That's what Best Buy CMO Barry Judge said the electronics retail giant's new strategy is. He said Best Buy is "dialing down on digital" and "dialing up on TV," because he can't "find enough places to spend our dollars on digital," but he can on TV.

He said Best Buy's TV budget is increasing 50%, and that he's getting behind "big shows," especially live TV programing like big events, and the kinds of shows that people will be talking about the next day.

"That's our strategy," he said.

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