What The F**k Is MMO?
Actually, he said what I was thinking, "What's MMO?"
But I'm not a big CMO, am I? Judge is, of course, which just goes to show the degree of inscrutable industry jargon.
But some industry jargonmeister blurted from the audience, "It's Marketing Mix Optimization."
Ah, that explains things.
Thank you very much.
Er, what's marketing mix optimization? Just kidding (not).