- Brandweek, Friday, February 11, 2011 10:45 AM
General Motors' Buick division will be presenting sponsor of the March Madness postgame on TruTV and TBS. "Inside March Madness Presented by Buick" includes 13 half-hour installments starting March
15. AT&T returns as the presenting sponsor of the half-time show, "AT&T at the Half."
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