Commentary

Just an Online Minute... Webcasting Stays The Course

Despite the much-publicized webcasting legislation issues occupying up most of the industry’s time, MeasureCast, Inc. last week released the MeasureCast September Internet Radio Report, which shows that the 1,946 online stations measured last month streamed a combined total of 59,352,922 hours to 12,481,768 listeners worldwide.

Clear Channel Worldwide streamed more hours of entertainment in September than any other Internet radio network measured by MeasureCast - 4,995,393 hours.) MUSICMATCH came in second place by streaming 4,577,903 hours.

StreamAudio wasn't far behind with 4,035,618 hours, and was followed by Radio Free Virgin with 3,928,268 hours.

MUSICMATCH attracted the largest audience of any Internet radio network measured by MeasureCast - 1,139,290 listeners. Internet Radio, Inc. came next with 738,920 listeners, and was followed by Clear Channel Worldwide with 696,171 listeners, and Radio Free Virgin with an audience of 525,185.

Virgin Radio finished September as the number one Webcaster in the MeasureCast Top 50T Internet radio stations ranking. The U.K.-based station streamed 1,546,290 hours of entertainment to 264,788 people.

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