TV Ops Prove Profitable For WashPo Co.
Political advertising pushed up its TV broadcasting unit's revenue 28% in fourth-quarter 2010 to $102.9 million. In the third quarter of 2010, its broadcast stations witnessed a 29% bump in revenue. Political TV advertising pulled in $17.6 million during the most current reporting period.
All this resulted in a sharp 56% rise in operating income to $45.3 million for the last quarter of 2010 for the company's television businesses. In addition to political advertising, automotive advertising climbed strongly.
For the year, TV's strong results were also due to increased revenue and operating income -- some $4.7 million in incremental winter Olympics-related advertising at the company's NBC affiliates in the first quarter of 2010, and a $32.2 million and $17.6 million increase in political advertising revenue for 2010 and the fourth quarter of 2010, respectively.
The company's cable TV operations moved at a slower pace, a bit better than in the fourth quarter of 2009 to $191.3 million from $190.6 million.
But the company's other business results were somewhat lackluster. There were continued declines in its education and newspaper business. Education revenue totaled $699.8 million, a 1% decline from $709.3 million for the same period of 2009. Newspaper operations' revenue totaled $188.4 million, a 3% decrease from $193.3 million in the fourth quarter of 2009.
Overall, the Washington Post Co. says its fourth-quarter net income declined 3% to $79 million, with revenue flat at $1.19 billion.
Recent MediaDailyNews Articles
-
Multichannel Video Cos. Register Subscriber Loss, Satellite TV Gains May 22, 10:55 a.m.
For the first time in a year-long period, the biggest multichannel video companies have witnessed a ... -
DPAA Taps Enhanced TV Ad Vet Frey As New Chief May 22, 8:08 a.m.
Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of “enhanced ... -
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ... -
(Updated) NDTV Challenges WPP, Tries To Revive Lawsuit In NY May 21, 4:26 p.m.
(Editor's Note: The original version of this story, including the headline failed to note that NDTV's ... -
Horizon Taps Gambelli As Chief Investment Officer May 21, 4:18 p.m.
Former NBC senior advertising sales executive Marianne Gambelli has landed at Horizon Media as its executive ... -
Ad Council Raises Autism Awareness May 21, 3:41 p.m.
The Ad Council has partnered with Autism Speaks and two agencies, BBDONew York and LatinWorks, to ... -
CBS Scores Big Victory In 18-49 Demo May 21, 3:11 p.m.
Just two days before the finish of the TV season, CBS claims a major victory among ... -
TiVo Boosts Revs, Data Efforts May 21, 2:54 p.m.
TiVo made gains for its first-quarter revenue results with higher cable operator subscriptions.The time-shifting and technology ... -
Updated: Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move May 21, 8:07 a.m.
(Editor's Note: Posterscope denies it is backing ADstruc. A Clarification has been published here.) While ...
Be the first to comment on "TV Ops Prove Profitable For WashPo Co."
Leave a Comment