Under Armour Signs U of Alabama's Jones To Deal

February 25, 2011

Baltimore-based Under Armour has signed a sponsorship deal with University of Alabama wide receiver Julio Jones.

A projected first round pick in the 2011 NFL Draft, Jones will wear Under Armour footwear and apparel starting at the NFL Scouting Combine this week. He will also be in an advertising and in-store campaign in 2011 including a new TV spot and digital campaign highlighting the new E39 shirt.

The ad will debut on NFL Network during the NFL Scouting Combine. Multiple versions of the spot, as well as various multi-media extensions, will be released between the NFL Scouting Combine and the NFL Draft in April.

The company also just signed 2010 Heisman Trophy winner Auburn quarterback Cam Newton.