State Farm To Drop LPGA Sponsorship
After 19 years as presenting sponsor, the Bloomington, Ill.-based insurer has decided not to renew its sponsorship.
"The local host committee has been tremendous to work with, but we continuously evaluate our sponsorships and have made a strategic business decision not to renew," said Mark Gibson, assistant vice president, marketing, in a statement.
State Farm stepped up as presenting sponsor in 1992. At that time, changes to the LPGA tournament structure placed its position as a tour event in jeopardy. State Farm stepped in, and with a presenting sponsorship, the LPGA decided to keep the tournament on the women's tour.
To continue support of the designated charities tied to the event, in 2012 the company will match the charitable funding generated from this year's event. In 2010, the Classic gave more than $288,000 to 17 central Illinois charities. There were more than 55 applications for assistance this year.--Tanya Irwin
Recent Marketing Daily Articles
-
Fat Tire 'Pairs Well With People' May 24, 12:49 a.m.
New Belgium Brewing, the nation’s third-largest craft brewer, is launching a campaign including the company’s second-ever ... -
Mobile Important For Hispanic Shoppers May 23, 5:10 p.m.
Marketers looking to capture more of the growing Hispanic market in the U.S. would do well ... -
CoreBrand: Brand Favorability Low May 23, 4:33 p.m.
Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top ... -
Ford Launches European Campaign May 23, 1:36 p.m.
Ford of Europe is backing the 2013 UEFA Champions League Final football match and launching a ... -
Study: Social Media Driving CSR May 23, 11:32 a.m.
With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ... -
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ...
Be the first to comment on "State Farm To Drop LPGA Sponsorship"
Leave a Comment