Buyers over 65 are becoming a bigger part of the pie. J.D. Power and Associates reports that last year a quarter of new car buyers was at least that old. That's up from 18% in 2007, 19.5% in 2008,
and 21.7% in 2009. The reason for this trend is both that society is aging and older drivers were better able to afford a new vehicle during the recession than were younger consumers.
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