• by Joe Mandese  @mp_joemandese, February 28, 2011

That was the apologetic set-up that MediaPost Founder and Publisher Ken Fadner kicked things off with at OMMA Global in San Francisco this morning.

San Francisco, of course, was the first venue for OMMA Global's West Coast edition. And this year is the sixth annual one. Alluding to a mistaken change of venues to another "large city south of here," Fadner noted that San Francisco clearly is the heart of the West Coast digit media community.

"What were we thinking," Fadner said about MediaPost's choice to go south for a couple of years. Well, we're back.