First off, this is Joe Mandese filling in on this week's Online Spin Board, not Joe Marchese, who announced last week that he was taking a break after four years of Online Spinning. That was the first
shoe to drop, and I wouldn't be surprised if Marchese has another shoe plopping down quite soon. As they say in the (spoiler alert) TV business, stay tuned.
Meanwhile, Marchese's Spin shoe is
a pretty big one to fill, so I'd like to take the opportunity of this week's post to let you know that a great Online Spinmeister and a long-time friend of MediaPost's has agreed to fill it, at least
for the time being.
Beginning next week, Jason Heller, a pioneering digital agency executive, is going to take a spin. Heller, who most recently was at the Laredo Group, co-founded
one of Madison Avenue's first pure-play digital media shops, which he sold to Horizon Media.
Look for the official story on Heller's next move to come out soon, but (second spoiler
alert) it's going to involve a new company called Agiliti. And if you know anything about Heller, it's sure to be an agile one. Heller is a true Renaissance guy, who early in his professional life was
a hip-hop music producer, and more recently built, then sold, a successful publishing business around his other big passion, underwater photography. With that in mind, I hope you'll welcome Heller as
he takes his next big plunge, starting next week.
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