The Internet Advertising Bureau, at its leadership conference in Laquinta, Calif., gave its imprimatur to six online ad formats. The six ads, chosen to address advertisers' desire for more TV-like
ads, are the culmination of a competition to revise the look of online advertising. There were 36 entries submitted by 24 companies. The winning ads are all fairly large and include hi-res and
interactive elements like trailers and videos, games, quizzes and shopping modules.
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