The founders of the agency, James Percelay and Michael Krivicka, say the idea is to make
videos people will think are clever and authentic but that are sub rosa product pitches. "We're pushing the engagement of an idea which leads you then to the product," said Percelay.
The video shows a guy in Times Square explaining how technology connected to his iPhone can take over any video screen. The movie is a brief part of the video, as one of the screens he takes over happens to be playing a clip for the movie. Thinkmodo, not "Limitless," may be the real product here.
advertisement
advertisement