• by Gavin O'Malley  @mp_gavin, March 22, 2011

Still taking shape under Comcast's umbrella, NBC Universal on Tuesday promoted both Cameron Blanchard and Tony Cardinale to the position of executive vice president of NBCUniversal Entertainment & Digital Networks and Integrated Media. In addition, Margaret Lazo has been appointed executive vice president for the new division.

"I know their leadership will be key to the continued growth of this newly expanded division," Lauren Zalaznick, chairman of NBC Universal Entertainment & Digital Networks & Integrated Media, said of the three appointments.

Blanchard -- previously senior vice president of communications, NBC Universal Women & Lifestyle Entertainment Networks -- has been tapped as executive vice president, communications for NBCU's E&DN/IM, and will continue to serve as lead spokesperson for the division. She will oversee strategic communications and media relations for each of the portfolio's businesses.

Cardinale, previously senior vice president of strategic insights for the Women & Lifestyle Entertainment Networks, has been promoted to executive vice president, brand planning and strategic insights. He is responsible for translating consumer intelligence into brand and business strategy for NBCU's E&DN/IM portfolio and its ad partners.

Lazo retains her title of executive vice president, human resources, and will expand her responsibilities to include oversight for all the businesses within the E&DN/IM division.

Earlier this month, NBC Universal named Nicholas Lehman as its new president of digital of E&DN/IM, where he is overseeing the pure-play digital businesses within the division's portfolio, including iVillage, DailyCandy, Swirl and Fandango.

Lehman is also working closely with the leaders of each of the TV network's online platforms, including the sites for Telemundo, Bravo Media, Oxygen Media, Style and mun2.

NBC Universal's various online properties continue to explore new ways to connect with audiences. In early March, iVillage unveiled a series of mobile applications aimed squarely at its adult female audience.

Following its successful bid to buy NBC Universal, Comcast was not required to sell any assets, although it did agree to give up NBC's management role in streaming media hub Hulu.