Two digital media industry pioneers - Adam Gerber and Joe Marchese - officially jumped to senior marketing roles at traditional media companies Thursday, marking a bit of a mini exodus. Gerber, who most recently was CMO of Web site analytics firm Quantcast, and was a veteran Madison Avenue digital media buyer before that, landed as vice president-sales development and marketing for Walt Disney Co.'s ABC Television Network (see related story in MediaDailyNews
). Marchese, founder and president of online social media marketing platform SocialVibe.com and SVnetwork, was named senior vice president-digital and marketing strategy at Madison Square Garden's FUSE music TV network.
The moves came just two days after another digital media pioneer, Tacoda Founder Dave Morgan, delivered a sobering keynote at the OMMA Behavioral conference in New York explaining to the digerati why he has abandoned the digital media industry to launch Simulmedia, a company focused on developing better ways for advertisers to target TV viewers.
Marchese, who recently took a hiatus from his weekly column on MediaPost's "Online Spin Board" in order to make the transition, said the move was part of a long-term strategy to broaden his personal perspective in managing media companies. In a symbolic gesture, his move was announced the day after he turned 30.