• March 29, 2011

GE is partnering with PGA player Jim Furyk to tout its MRI machines as part of its association with the PGA Tour. The effort touts the Optima MR430s scanner, a magnetic resonance imager in which only the appendage or portion of the body needing examination is within the machine's scanning bracket.

The effort, part of GE's "healthymagination" program, has Furyk talking about injury prevention. The two-year-old healthymagination initiative focuses on low-cost technology; healthcare IT; accessible technology; and consumer-driven healthcare. 

The Fairfield, CT.-based company says that by 2015 it will have invested $3 billion in research and development to launch at least 100 innovations that will help deliver better care to more people at lower cost; put $2 billion into financing and $1 billion in technology to bring healthcare information technology to rural and underserved areas; reduce the cost of procedures that use GE technologies and services by 15%; and develop products for underserved regions worldwide.