News Brief
GE Touts MRI Machines With PGA's Furyk
Mar 29, 2011, 2:09 PM
GE is partnering with PGA player Jim Furyk to tout its MRI machines as part of its association with the PGA Tour. The effort touts the Optima MR430s scanner, a magnetic resonance imager in which only the appendage or portion of the body needing examination is within the machine's scanning bracket.
The effort, part of GE's "healthymagination" program, has Furyk talking about injury prevention. The two-year-old healthymagination initiative focuses on low-cost technology; healthcare IT; accessible technology; and consumer-driven healthcare.
The Fairfield, CT.-based company says that by 2015 it will have invested $3 billion in research and development to launch at least 100 innovations that will help deliver better care to more people at lower cost; put $2 billion into financing and $1 billion in technology to bring healthcare information technology to rural and underserved areas; reduce the cost of procedures that use GE technologies and services by 15%; and develop products for underserved regions worldwide.
Recent Marketing Daily Articles
-
Miller64 Partners With Former Pro Athletes May 20, 10:30 p.m.
Miller64 is launching "GO64," a summer-long initiative that will include local events, celebrity appearances, giveaways and ... -
Vespa Looks Back: 50 Years Of 50cc's May 20, 4:36 p.m.
Vespa has been tooling about since the ’40s, and sidelining as a movie star since the ... -
Skyy Launches 'Be Part Of The Art' May 20, 4:22 p.m.
To support the debut of its new Skyy Infusions Moscato Grape variety, Skyy Vodka has launched ... -
Industry Satisfaction Lagging, But Improving May 20, 4:02 p.m.
For the first time in years, the telecom industry is seeing improved customer satisfaction scores. But ... -
OMMA Social: Macy's Looks To Social For Connection May 20, 3:25 p.m.
Macy's is using social to connect with customers. That, said Jennifer Kasper, VP of digital media ... -
4 Types Of Marketing Cultures: How Fast Is Yours? May 20, 9:16 a.m.
Marketers everywhere may be talking about creating a fast-moving culture of innovation, but most CMOs will ... -
United Expands Loyalty Program To Businesses May 19, 10:13 p.m.
United Airlines is launching the MileagePlus Small Business Network, the first U.S. travel loyalty program that ... -
Champs Taps Westbrook For Ad Push May 17, 4:52 p.m.
When it comes to a spokesperson deal, if you’re a star athlete you don’t necessarily have ... -
Strategic Vision: Domestics' Strong Showing In Quality May 17, 4:47 p.m.
For several years there has been convergence in the automotive market. No, we're not speaking of ... -
Athenos Unleashes 'Cooking With Yiayia' Campaign May 17, 9:48 a.m.
Julia Child she isn’t, but Yiayia brings her own, trademark irascible appeal to a new series ...
Be the first to comment on "GE Touts MRI Machines With PGA's Furyk"
Leave a Comment