With Injunction, SpikeTV Carries On
Lee sued in New York State Supreme Court and received a temporary injunction against Viacom's plans to rebrand TNN as Spike TV. After an announcement earlier this year and the unveiling of its logo at MTV Networks' big upfront presentation last month, TNN was scheduled to give way to Spike TV on Monday. But Viacom was forced to remove all mention of the name while it waits for a trial on the subject sometime this year. A spokeswoman said Tuesday that while the name is delayed, the plans for the network aren't. It will just continue as TNN until a decision is made by the court.
"We are continuing to move forward with our brand positioning as America's first network for men and will premiere our new programming," the spokeswoman said. That means plans are still go for a two-hour adult-oriented animation block called The Strip, which will begin to air as scheduled during the primetime hours of Thursday, June 26. It features Ren & Stimpy cartoons, a Kelsey Grammer animated vehicle called Gary the Rat and Stripperella, starring the voice and likeness of Pamela Anderson and written by Stan Lee.
Other programming that had been planned to run in the new Spike TV will also go on as scheduled. That includes a June 30 special called The 100 Most Irresistible Women, the August premiere of Ride with Funkmaster Flex and the second season of SlamBall. The network's GQ Men of the Year Awards and the Video Game Awards will also run as scheduled.
Recent MediaDailyNews Articles
-
Consumers Tag Costco, Movado As Most Promising Brands June 18, 6:09 p.m.
Costco, Cisco and Movado are the three most financially promising pure-play, publicly traded brands in the ... -
'Voice' Sings To Consistent Beat June 18, 5:57 p.m.
One of the biggest shows on broadcast television finished its spring edition pretty close to where ... -
Motorola Hires Digitas For Global Media Account June 18, 5:43 p.m.
Google-owned Motorola has appointed Publicis Groupe’s Digitas to handle global media duties, according to sources. Those ... -
'Jimmy Kimmel,' Myspace Promote Musicians June 18, 2:56 p.m.
Select artists that appear on TV late-night show “Jimmy Kimmel Live” will get to perform an ... -
W+K Amsterdam's Heineken Ad Wins Cannes Lions Grand Prix, Creative June 18, 11:31 a.m.
A Heineken ad campaign from Wieden + Kennedy Amsterdam, the brand’s first global campaign effort, has ... -
Millennials Split In Attitude, Teens Less Upbeat, But Resilient June 18, 10:56 a.m.
MTV says younger U.S. millennials are a bit more pessimistic than older millennials.New millennials ages 14 ... -
Scripps Launches TV Everywhere With TWC June 17, 6:01 p.m.
Scripps Networks has a TV Everywhere deal with Time Warner Cable, allowing viewers access to on-demand ... -
Cannes Lions, Gates Foundation Partner For Global Initiative June 17, 5:51 p.m.
It sounds like a cliché from a beauty pageant, where the contestants talk about the lofty ... -
After TV, Sports Fans Up Coverage On Mobile, Social Nets June 17, 4:27 p.m.
While TV remains the No. 1 platform for sports fans, the second-screen TVs of sports -- ... -
Public Trust In Newspapers Dips Again June 17, 2:19 p.m.
In addition to their well-publicized financial woes, newspapers have a credibility problem, as Americans’ confidence in ...
Be the first to comment on "With Injunction, SpikeTV Carries On"
Leave a Comment