Kia hired German designer Peter Schreyer from Audi in 2006 to give Kia some chutzpah, particularly in the U.S. market. But his new concept electric car, the Naimo, which has debuted at the Seoul Auto
Show, is all about a Korean aesthetic, per Schreyer. "This one we did with the inspiration of using Koreaness," he said at that show. "So it will have some clues in it coming from Korean crafts and
art." The jade green color is meant to evoke Korean Celadon-style pottery. Other elements suggest Korean oak, hanji paper and architecture.
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