Commentary

Interestingly, Spike Is Getting A Little Less Gritty

In the spirit of MTV Networks' counter-intuitive programming logic, CEO Judy McGrath explained the toning up of Spike. Using some men's magazine analogies, McGrath said, ""Spike had been getting a little too Maxim, and we wanted it to be a little more Esquire."
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About the Author

Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.

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