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Only a roomful of TV ad buyers and sellers would give an ovation to a clip showing incessant product placement plugs, but after David Goetzl cued up a clip of Stephen Colbert's clever "Bing"
integration – for the Microsoft search engine – the crowd at MediaPost's Outfront conference broke out into spontaneous applause.
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About the Author
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
