The Coolest of the Coolest Media
You've got to see it to believe it, so I suggest you got to the Digital Out-of-Home Forum home page and watch the streaming video, or the archive of Monahan's presentation.
I invited Monahan to do this, because I knew he was into some cools stuff.
"At the lab we get to see a lot of cool stuff. And Digital OOH is the coolest stuff," he said with about as much overstatement as you can get out of his understated demeanor.
He added that of all the amazing stuff that comes through the lab, it is the digital out-of-home media that gets Interpublic clients to, "stop and go wow."