Mobile TV Group Adds New Markets
by Mark Walsh, Apr 18, 2011, 11:15 AM
The Mobile Content Venture (MCV) group, formed by a dozen broadcast groups last year, has committed to launching in another 12 markets in 2011 for a total of 32. The new markets include Seattle, Miami, Denver, Cleveland, St. Louis, Charlotte, Raleigh. Kansas Cit,y Columbus, Las Vegas. Tulsa and Montgomery. Among the 20 markets MCV is already pushing into are New York, Los Angeles, Chicago and Dallas.The broadcast companies behind MCV, including Belo Corp., Cox Media Group, E.W. Scripps Co., and Hearst Television, have previously said they plan to offer mobile digital TV service in 40% of U.S. television markets by year's end.