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Ad World Setting For New AMC Reality Show

AMC, famed for taking a fictional look at a 1960s ad agency with its "Mad Men" series, in 2012 will air a reality show set in the wild world of present-day advertising. Each of the preliminary eight episodes of "The Pitch" AMC has ordered will follow folks from various agencies as they pitch a new account and prepare a campaign.

"The Pitch," along with "Inside the DHS," an unscripted show set in the Department of Homeland Security scheduled for a fourth-quarter premiere, will mark AMC's first foray into the reality genre.

Read the whole story at Deadline Hollywood »

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