Lexus Launches Artist Documentary Series
Apr 18, 2011, 6:05 PM
On Monday, Lexus debuted "Fresh Perspectives," its' joint venture with MSN. The web-based documentary series follows six artists including a singer/songwriter, a chef, a photographer and a fashion designer, around the themes of "escape," "challenge" and "empower." The effort, supporting Lexus' CT Hybrid sedan, involves the artists being given 24 hours to create something within their oeuvre.