NBC Preempts Late-Night To Push 'Voice'
NBC, which is heavily marketing "The Voice," will do an unusual late-night marketing campaign for the singing contest by preempting "The Tonight Show" and "Saturday Night Live" in two separate sneak peeks.
The Thursday, April 21 preview -- preempting "The Tonight Show" -- will run from 11:35 to 11:47 p.m. It features four musician coaches - Christina Aguilera, Cee Lo Green, Adam Levine and Blake Shelton -- as they join to perform Green's hit song "Crazy."
Then two nights later -- Saturday, April 23 -- before the start of "Saturday Night Live," NBC will give viewers a shorter two-minute version of the song. Both "The Tonight Show" and "SNL" will air completely following the sneak peeks.
The promotional/marketing move was announced by Bob Greenblatt, the new chairman of NBC Entertainment.
"The Voice" premieres with a two-hour version April 26 at 9 p.m. Then following another Tuesday two-hour show on May 3, it gets a regular time slot on Tuesdays at 8 p.m., starting May 10.
"The Voice," from reality TV maven Mark Burnett, is much different than Fox's "American Idol." Initial auditions are "blind." Singing coaches have their backs to the singers. Coaches then choose singers to form teams. The teams compete, and eventually one singer will be named "The Voice." That person will receive the grand prize of a recording contract and $100,000.
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