News Brief
Hartz To Beef Up Social Media
Apr 21, 2011, 4:13 PM
The Hartz Mountain Corp. has signed a deal with Examiner.com to use Examiner Connect for a targeted social media engagement program.
Focusing on pet health, the program will create word-of-mouth marketing through the creation of original and authentic pet care and health content for Hartz.
Hartz is the latest brand to participate in the Examiner Connect marketing program created by Examiner.com, which is based on the unique relationship that Examiner.com has developed with its 72,000 content producers -- in this case, more than 2,000 pet and pet health writers.
The Examiners will also have access to pet health experts and information provided by Hartz, but each Examiner has complete editorial independence regarding the content they choose to produce. The initial program begins April 25 and will run for 31 days.--Tanya Irwin
Recent Marketing Daily Articles
-
Fat Tire 'Pairs Well With People' May 24, 12:49 a.m.
New Belgium Brewing, the nation’s third-largest craft brewer, is launching a campaign including the company’s second-ever ... -
Mobile Important For Hispanic Shoppers May 23, 5:10 p.m.
Marketers looking to capture more of the growing Hispanic market in the U.S. would do well ... -
CoreBrand: Brand Favorability Low May 23, 4:33 p.m.
Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top ... -
Ford Launches European Campaign May 23, 1:36 p.m.
Ford of Europe is backing the 2013 UEFA Champions League Final football match and launching a ... -
Study: Social Media Driving CSR May 23, 11:32 a.m.
With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ... -
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ...
Be the first to comment on "Hartz To Beef Up Social Media"
Leave a Comment