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Coca-Cola UK Seeks Digital Firms For Water Brand

  • Campaign, Friday, April 22, 2011 12:15 PM
Coca-Cola's UK operations are launching a review, including incumbents, for digital shops to support Glaceau Vitaminwater. The brand plans a big digital push centered on social media in both the UK and Nordic regions. The division has previously worked with such agencies as Exposure, which created a UK online and outdoor push last July that talked about the spectrum of colors used on the brand's packaging.

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