Marketing The Egg
St. Louis Today, Monday, April 25, 2011 9:45 AM
Home and Family editor Aisha Sultan was amazed by the sophistication of marketers' use of Easter to tout their toys and candy. She notes that Walmart has a "Diva" bunny with a choker candy necklace, and -- in a disturbing paradox -- "Warhead Eggs" which are filled with super sour candy (instead of MERVs, presumably). There was also a Hot Wheels cars "eggsclusive" and -- at least as disturbing -- a "Be the Bunny" beauty set for little girls (including fake nails, nail polish and cotton candy lip gloss.)
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