According to the eSpending Report from Goldman, Sachs & Co., Harris Interactive, and Nielsen//NetRatings, the books, music and video/DVD, apparel and consumer electronics categories claimed the bulk
of online spending since the beginning of the 2002 holiday shopping season. Combined, the popular books, music and video/DVD category comprised a 17.8% market share of all holiday spending, with
consumers spending nearly $1.9 billion this season. Apparel was not far behind, as the category garnered more than $1.8 billion recording a 17.5% market share. The travel category, which usually
comprises nearly a quarter of all ecommerce spending during the rest of the year, claimed just 14.7% of the total market share. During the same six-week period both consumer electronics and toys and
video games categories enjoyed approximately $1.2 billion in online spending making up 11.6% and 11.4% of the total market share, respectively.
