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General Motors Has A Challenge In China

Luxury cars in booming China mean a huge business opportunity for automakers selling there. General Motors' Cadillac brand is one of them. Unfortunately, people in the nation don't think Cadillac when they think luxury, according to one IHS Automotive analyst in China, Namrita Chow. Chow says the Chinese identify luxury with German brands Audi, Mercedes-Benz and BMW and think of Cadillac as a step down. Cadillac saw a 139% sales gain in the country last year, but that amounted to 17,000 vehicles. That is fewer than the sales of each of the top nine luxury cars sold in China, lead by Audi's A6L, of which the German company sold 115,000.

Read the whole story at Detroit Free Press »

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