• by Mark Walsh  @markfwal, May 25, 2011

Blog ad network BuzzLogic has secured $7.8 million in a third-round funding led by Bridgescale Partners and including prior investors Adams Capital Management. That brings the company’s total raised to date to $28 million. BuzzLogic plans to use the funding to enhance its technology platform, introduce new ad products for the social Web, and double the size of its sales and account management team.

After starting as a social media monitoring company, BuzzLogic over the last two years has shifted its model. "Before we were helping brands understand what consumers were saying, now we're helping brands engage with the consumers by activating media for them,” said company CEO David Hills, in a statement.

Last year, the company introduced the BuzzRoll display ad format, which lets blog readers to interact with and share everything from company blog content and Twitter feeds to video and Facebook applications. BuzzLogic clients include Proctor & Gamble, Toyota, Microsoft, and Starbucks. Read more here.