"Condaptive has a unique algorithmic approach to building audiences, and are able to deliver data driven insights that we believe will prove valuable for both advertisers and developers," wrote Millennial CTO Chris Brandenburg, in a blog post today. "Additionally, Condaptive has built a suite of tools for their internal usage that will now be exposed to our developer community, opening up new opportunities for improving the mobile experience."
Millennial said Condaptive's management team has previously held senior engineering positions at companies such as Razorfish, Sirius XM Radio, and NBC Universal. Last year, Millennial acquired San Francisco-based mobile analytics firm TapMetrics to bolster tracking of application usage on its network.