• June 6, 2011

Newcast, the branded entertainment division of

Publicis' ZenithOptimedia has named Jacqueline Fernandez director of branded entertainment for its Newcast division. Fernandez will be based in New York, reporting to Susan Joseph Smith, Senior Vice President, Managing Director of Newcast. Fernandez will be responsible for creating and executing cross-platform branded entertainment marketing campaigns. As part of the Newcast team, she will work with broadcast and digital content producers to bring non-traditional media solutions to ZenithOptimedia clients.

Fernandez joins ZO from account manager at V-Media, where she was responsible for integrated sponsorships for national brands.