Commentary

OMMA Tablet Panelists: Be Holistic

Sheila Buckley, SVP of digital ad sales at Weather Channel Interactive says so many magazines have launched iPad app "We are finding that lots of ad agencies are grappling with 'where do I go to buy?' ad real estate on tablets: the print department? Digital dept? Or even the TV department?"

James Smith, Flixter: our one take is that let's not just look at tablets. Let's focus as much energy on smart phones because the scale is there now and smart phones will be the most personal, so don't ignore one for the other.

Sheila: I would just say again thinking of tablets as just one of four platforms and not tucking it under something else. the tablet has put lots of focus on mobile. We have to reorganize sales teams to think and be trained on all four of our platforms. Everyone will have to know digital.

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About the Author

Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at karl@mediapost.com.

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